MAGLIA ROSA 2021
The first sustainable SCOTT Racing Team cycling kit
In partnership with Sitip, Rosti and ROICA™ by Asahi Kasei
Available online in the Rosti e-store
The uniform is high performance but also, and above all, sustainable, based on the athletes’ needs for the best solution in terms of style and ergonomics, high performance, easy maintenance and perfect fit. And now it’s available to all cyclists!
The SCOTT Racing Team confirms its long-standing uniform partners for 2021: Rosti, Sitip and ROICA™ by Asahi Kasei, which helped develop the first sustainable cycling kit.
The partnership began in 2019 and was celebrated at ISPO 2020, bringing together responsible innovation leaders: Rosti for style and packaging, Sitip for the technical fabrics made with GRS (Global Recycled Standard) certified recycled yarns, including ROICA™ EF, the certified recycled premium stretch ingredient produced by Asahi Kasei.
Not only are they sustainable, high performance, breathable, comfortable on the skin and resistant, but they also retain their shape and are easy to care for, with excellent style and ergonomics, and are now available to consumers for purchase online, exclusively in the Rosti e-shop.
The ECO-GRS Blizzard PLX fabric by Sitip was used for the tights, composed of 83% post-consumer recycled polyester and 8% ROICA™ EF, 3% PL- 6% EA, while the jersey is made of ECO GRS Bicimania by Sitip, with 95% post-consumer recycled polyester, 3% ROICA™ EF, 2% EA and ECO GRS Pirata by Sitip with 86% post-consumer recycled polyester and 8% ROICA™ EF, 6% EA.
The uniform and the announcement of its arrival on the market was presented exclusively to the press on Wednesday, 23 June on Zoom. The speakers included Nicola Gavardi, Communication Manager & PR of Scott, Sergio Alibrandi, Executive Marketing Manager of Sitip, Giusy Bettoni, CEO & Founder of C.L.A.S.S. (Creativity, Lifestyle & Sustainable Synergy), responsible innovation expert for the textile and fashion sector, and Stefania Andriola, iconaclima and meteo.it journalist and biking enthusiast. Sports journalist Enrico Maria Corno of Corriere Innovazione moderated the event. Juri Ragnoli, the champion rider of Scott Racing Team, was the special guest.